We’ve always jokingly dreamt about creating an annual report of our work at Sheldon.studio. However, by the time we committed to the idea, our data was scrappily documented in bits and pieces. So, we decided to visualize the real, messy sh*t: the code, the pixels, the clutter of emails, the locations of people who viewed our projects and the music we grooved to while crafting our projects. So here you go, the visualized organized chaos of everyday life in a design studio...
What we did
While we were digging into the data we wanted to visualize in our annual report, we realized how many data points were impossible to collect accurately and how many data points were totally misleading. Many of our biggest projects we’re summarized in a few lines of code. Would it make sense to represent one of these projects with a scarce bit of code? Nope. That’s called data porn - using visualizations even when they tell inaccurate stories - and we avoid it. But this time we took the opportunity to explore, and visualize, the fact that data can lie.
What is data porn?
It’s a neologism to describe attractive data visualizations, that – once you take a closer look - don’t really paint an accurate picture of the data itself.
The numbers don’t lie.
That’s one of the biggest myths regarding data - and we demonstrated it with our first annual report.